The Lit Room came to us with a bold vision: to build a personal brand that documents the raw, behind-the-scenes journey of launching startups. The client needed:

• A visually distinct identity that reflects authenticity, experimentation, and hustle

• Motion graphic elements and edited reels that capture startup life in a fast, relatable format

• A strategic content plan that positions The Lit Room as both a source of insight and inspiration for aspiring founders

• Branding that’s personal but polished — like a candid journal with cinematic energy